Craft Passed
Down By Hand
Twenty years of bespoke tailoring in the ancient town — built on skill, shaped by family, and grown by the people who wear our work.
Le Thi Chan began training under Hội An's master tailors before the studio opened. That depth of experience is in every seam.
Every garment is cut, sewn, and finished inside our studio on Hai Bà Trưng. No outsourcing. No surprises.
We believe beautiful clothes should be made well and paid for honestly. Every member of our team is paid above the local industry rate.
A Single Sewing Room
In Hội An
Le Thi Chan learned her craft the traditional way — apprenticed under Hội An's master tailors, stitch by stitch, pattern by pattern. In the mid-2000s she opened her own studio on Hai Bà Trưng Street. No shortcuts. Everything cut and sewn by hand.
For more than a decade the workshop grew through reputation alone — guests returning year after year, sending friends. The work spoke for itself: perfect shoulders, clean breaks at the trouser hem, jackets that moved with the body rather than against it.
In 2018 Jerry and Juli joined — bringing Australian warmth and business clarity. Together they formalised the studio as Be Li Tailor, a nod to the Vietnamese phrase for beautiful, elegant cloth. Today it is one of Hội An's most consistently five-star reviewed ateliers.
Book Your FittingMade By These Hands
Chau
25 years experience
A highly experienced quality control expert at Be Li Tailor, bringing 25 years of expertise to ensure the highest standards of craftsmanship. Chau's passion lies in working with unique garments daily, where she meticulously inspects each piece to perfection. She appreciates the warm and friendly environment at Be Li Tailor, where teamwork and collaboration thrive. Outside of work, Chau stays active through exercise, balancing her meticulous eye for detail with a commitment to personal well-being.
Dieu
20 years experience
A dedicated quality control expert with two decades of experience in the tailor industry. Her expertise shines in putting the final touches on exquisite and one-of-a-kind garments, ensuring each piece meets the highest standards of quality. Dieu finds joy in working alongside her supportive team at Be Li Tailor. Outside of work, she unwinds by channelling her creativity into cooking, exploring flavours and techniques in the kitchen.
Hanh
10+ years experience
A seasoned salesperson with over a decade of experience in the tailor industry. Known for her expertise in taking precise measurements, Hanh takes pride in ensuring the perfect fit for each customer. She thrives in Be Li Tailor's professional setting and has a passion for designing tailored suits. During her free time she enjoys exploring diverse cuisines and cultures, providing inspiration for her craft.
Ny
Client experience specialist
Ny brings a warm presence as the receptionist at Be Li Tailor. She enjoys engaging in conversations with customers and excels in customer service. Ny is dedicated to self-improvement and creating positive experiences for every visitor. Outside of work, she enjoys activities that promote relaxation and healing, like reading and rejuvenating her mind and body.
Thu
12 years experience
A seasoned salesperson boasting 12 years of experience. Known for her ability to bring customers' dreams to life, Thu thrives on creating personalised and unique experiences for each client. Her expertise shines in crafting elegant dresses, where her attention to detail and creativity are evident in every piece. During her downtime she enjoys immersing herself in music as a source of relaxation and inspiration.
Hoa
30 years experience
A highly experienced salesperson bringing three decades of expertise in the tailor industry. Her dedication lies in creating joy and satisfaction for customers, channelling her skills to make each client happy with their bespoke garments. Hoa thrives on the active environment at Be Li Tailor. Outside of work she embraces the outdoors, engaging in activities that recharge her spirit and keep her active.
Lien
18 years experience
A dedicated support member with 18 years of experience in the tailor industry. Her passion lies in sourcing new and unique fabrics, adding a touch of creativity and innovation to each garment. Lien's keen eye for quality materials enhances the bespoke experience for clients at Be Li Tailor. Outside of work she enjoys indulging in the world of cinema, finding inspiration and relaxation through watching movies.
Ready to experience it for yourself?
Come in. Let's talk about what you want to make.